A rare moment in Spin Factor Twitter unity occurred on May 30: Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Sen. Ted Cruz (R-Texas) agreed on something. First, Ocasio-Cortez tweeted about banning former members of Congress from becoming lobbyists, to which Cruz replied with his agreement. Then, to top off the interaction, Ocasio-Cortez tweeted, “Let’s make a deal.”
So, how did the Twitterverse respond to these new strange bedfellows? Over the last week, Ocasio-Cortez’s four tweets with a Cruz mention received an average of 10,969 retweets—more than double her average retweet rate for tweets (69 total) without a Cruz mention. Meanwhile, Cruz’s tweets with an Ocasio-Cortez mention (seven total) received an average of 1,557 retweets—nearly double his average retweet rate for tweets (83 total) without an Ocasio-Cortez mention.
The takeaway? Bipartisanship boosts engagement.