The Spin Factor

It’s Tough To Quit When You’re Ahead

Even after denouncing social media as a “public health risk” and starting to tweet less, Rep. Alexandria Ocasio-Cortez still dominates when it comes to congressional Twitter engagement.

On April 14, Rep. Alexandria Ocasio-Cortez (D-N.Y.) announced that she was discontinuing use of her Facebook account and scaling back on all social media channels, describing social media as a “public health risk” that can lead to “increased isolation, depression, anxiety, addiction, [and] escapism.”

This begs the question: Has Ocasio-Cortez’s Twitter popularity declined along with her tweet volume? The Congresswoman tweeted 47 times last week, a little more than half her average volume of 84 tweets per week in 2019. But her tweets still snagged first, second and fourth place among Congress’ most-retweeted tweets last week, with 31,734, 30,859 and 27,820 retweets respectively. Her tweets also saw the highest average engagement per tweet, with an average 55,900 combined retweets and likes per tweet.

So when it comes to social media engagement, it seems that so far, less is more—or at least, just as much—for Ocasio-Cortez.