The majority of the rumored 2020 Democratic presidential candidates have one thing in common when it comes to their Twitter strategy: they tweet original content far more often than they retweet.
The one exception among these presidential hopefuls? Former HUD secretary Julian Castro, whose retweets account for 72.23% of his total Twitter activity this past week.
But when it comes to tweet volume, the Democratic presidential hopefuls have a long way to go to catch up with President Trump. The group tweeted an average of 22.6 times this week, compared to 67 tweets from the Tweeter in Chief.
While the potential Democratic candidates may get points for their originality, they’ll need to increase their volume to compete with Trump in 2020.