The Trail

Polling, Twitter and Funding, Oh My

Last night’s debate is one metric for judging the Democratic presidential candidates, but we looked at a few others as well: How the candidates are performing in the polls, on Twitter and in fundraising.

As the media and pundits discuss who “won” last night’s Democratic Debate, we took a look at a few other voter support metrics: polling, retweets and fundraising contributions.

From Oct. 1 to Nov. 13, The poll tracked who registered voters are most likely to vote for in a Democratic primary. We also looked at the candidates’ average number of retweets over the same time period, and fundraising contributions through Oct. 31.

Spoiler alert: It’s hard to master everything.

Former Vice President Biden continues to top the polls, at 34.50%, comes in second in average retweets at 2,150 (up from fourth last month), but comes in fifth in fundraising contributions. Sen. Bernie Sanders (I-Vt.) topped both the Twitter engagement rankings with an average of 3,892 retweets per tweet and fundraising with $74.5 million in contributions, but trails Biden and Sen. Elizabeth Warren (D-Mass.) in the polls.

Interestingly, Rep. Tulsi Gabbard (D-Hawaii) came in a close fourth in Twitter engagement, with 1,825 retweets per tweet, but failed to break the top 10 in polling or fundraising.

So what does it all mean? We’ll keep monitoring social media engagement, polling and fundraising to gain insights into the election frontrunners.