As we inch closer to the 2020 Democratic primaries, all eyes have understandably been on the latest polling numbers. But is that the only indicator of how the candidates are performing?
The ScottRasmussen.com/HarrisX poll tracks who registered voters are most likely to vote for in a Democratic primary. From Aug. 1 to Sept. 12, former Vice President Biden nabbed 30.52% of the vote, followed by Sen. Bernie Sanders (I-Vt.) at 16.93% and Sen. Elizabeth Warren (D-Mass.) at 12.68%.
But Twitter tells a different story. During that same time period, front-runner Biden came in sixth in terms of average retweets, a common metric for social media engagement, with an average of 1,147 retweets per tweet. Meanwhile, Former Rep. Beto O’Rourke (D-Texas) topped the Twitter list with an average of 3,433 retweets per tweet but came in middle of the pack (6th) in polling, garnering just 3.23% of the vote.
Taking a look at polling and retweets by rank over time offers another interesting perspective. The top four polling candidates – Biden, Sanders, Warren and Sen. Kamala Harris (D-Calif.) – have stayed in their respective spots for the last six weeks. However, Twitter appears to catch more of the ebbs and flows of the presidential hopefuls’ popularity.
We’ll be watching to see if Twitter engagement ends up being an early indicator in changes in voter preferences.