Tweeter in Chief

His Own #1 Fan

While the country mourned the loss of Sen. John McCain, Trump used Twitter to keep the attention on himself.

Despite the influx of media coverage this week around the late Sen. John McCain’s (R-Ariz.) funeral, Trump acted a bit out of character by staying relatively quiet on the subject.

But that doesn’t mean he was quiet. He just turned up the tweet volume on … well, himself. “Trump” was the president’s most-tweeted word this past week, with 13 tweets. He also had eight tweets that included the word “president.” To top it off, three of the five tweets that Trump retweeted this week were his own. Talk about being your own biggest cheerleader.

This doesn’t mean Trump ignored the McCain funeral services though. During her eulogy on Saturday, Meghan McCain said, “The America of John McCain has no need to be made great again, because America was always great.” Later that evening, Trump tweeted: “MAKE AMERICA GREAT AGAIN!,” likely in response to Meghan’s comments.

Tweeter in Chief

Playing Defense

While the group of potential Democratic presidential candidates’ Twitter activity focused on health care this week, President Trump took to Twitter to defend his reputation.

Trump’s top tweet, by retweet, was in reaction to LeBron James’sstatement in a CNN interview that Trump was using sports to divide the nation. Trump’s tweet, making a dig at both CNN anchor Don Lemon’s and James’ intellect, immediately triggered an onslaught of responses from Lemon, NBA Commissioner Adam Silver and California Sen. – and potential 2020 Democratic presidential candidate – Kamala Harris. Even First Lady Melania Trump weighed in, saying through her spokesperson that she is supportive of James’ efforts with children.

While the majority of the responses on Twitter were #TeamJames, none of them came close to receiving as many retweets as Trump’s original post.

Is Trump’s focus on defending himself paying off?

Tweeter in Chief

Media Remains Enemy #1

President Trump was back to his sparring match with the news media on Twitter this week. Looking at his 69 tweets this week, two of his most-used words were “fake” and “news,” followed closely by “Russia” and “president.” His most-used word was “great” and the word “media” tied with “democrats” for the sixth most-used word in the president’s tweets.

While Congress and journalists were tweeting about the Helsinki Summit press conference between Trump and Putin, Trump’s Twitter activity focused instead on the “fake news media” and their characterization of his comments.

Tweeter in Chief

Same Page, Different Book

This week, both President Trump and the media’s tweets were focused on immigration, but they framed the issue in very different ways. 

After “Trump” and “immigration,” some of the media’s most-used terms on Twitter include “family” and “children.” Meanwhile, the Tweeter in Chief used words like “illegal” and “border” in his posts on the subject.

All this to say, even when the media and the president find a common focus, they view the situation through entirely different lenses.

Tweeter in Chief

Executive Time Is for Tweeting

The president’s well-documented, sporadic Twitter behavior was on full display this past week. Nearly 25% of his tweets this week occurred at the 5AM hour when he discussed the Austin bombings, DACA and, of course, his forthcoming wall.

According to an Axios article detailing the President’s daily schedule, Trump has designated “Executive Time,” which tends to fluctuate between the hours of 10AM and 2PM. Interestingly, this timeframe coincided quite nicely with some of Trump’s more consistent Twitter activity in the past week.

Tweeter in Chief

A Retweet (or 20K) Up on the Presidential Hopefuls

Over the last week, President Trump’s tweets averaged more than 20,000 retweets, while the most-likely Democratic presidential candidates only averaged 600 retweets as a group, 3% as many as the president. This is not unexpected, as Trump’s average represents just him, while some of the 20 presidential hopefuls are likely bringing down the group average.

But even when you break them apart, Trump is still head and shoulders above his potential 2020 competition. The top tweet from the president received almost four times the retweets (45K) as the top tweet among the potential Democratic candidates, which was a tweet from Sen. Bernie Sanders (12K).