The Fourth Branch

Tweet Less, Get More Engagement?

Journalists’ Twitter activity understandably dropped off during the weekend. But that’s exactly when engagement with their tweets took off. Sunday marked the highest rate of retweets among the group, with an average of 126 retweets per post.

One reason for this uptick in engagement? A Sunday tweet from New York Times Washington Correspondent Michael Shear on the Justin Trudeau news conference garnered more than 16,000 retweets alone. In fact, three of the top five most-retweeted tweets from journalists were posted on Saturday or Sunday.