The 11 confirmed Democratic 2020 presidential candidates are in campaign-mode on Twitter. The group’s most-used words over the last week were people, president, change, country, fight and Americans.
A deep dive into the Twitter activity of individual candidates – such as Sens. Kamala Harris (D-Calif.), Kirstin Gillibrand (D-N.Y.) and Cory Booker (D-N.J.) – shows significant similarities in the language they use. Time will tell if this trend will continue as the field narrows, or if the candidates will begin to use the social media platform to differentiate themselves. We’ll be watching.